Dante's Inferno: How Not To Promote A Game 101

I'm writing this assuming that Dante's Inferno is the perfect game. Why? With the marketing and promotional ills this game has suffered, one can only 'hope' that Dante's Inferno is absolutely immaculate.  Let this be known, I am all for 'thinking outside of the box' and making your product stand out [especially since there seems to be quite a few comparisons to a certain game associated with gods with possible war in it]. Dante's Inferno has managed to: stage a fake Christian protest at a major trade show, play the role of pimp by raffling off a date with a booth babe and most recently they have decided to send very real checks to well known [and maybe not so well known] gaming journalists.

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