E3 2010: Shouldn't I Be More Excited?
 Sunday, June 13, 2010 at 10:04PM
Sunday, June 13, 2010 at 10:04PM 
To start, I should  acknowledge that my lack of enthusiasm for this year's Electronic  Entertainment Expo ... expo, is a notion that has been long felt by  veteran goers. So please excuse me if I am both late to the party and if  these sobering words pelt your wall of hype for an event I have never  attended and, at this point, never hope to attend.
For  enthusiasts, this year's E3 expo has all the makings of possible  surprise and at the very least comedy. If last year was any indicator of  gaming's biggest expo [magnitude-wise] then my Daria-esque attitude to the spectacle shouldn't be surprising at all. What I  suspect my problem is with our current generation and the  expensive expos that come with, is our need to know everything.  Technology has spoiled us rotten.
Now expos have individual  company expos before the big expo [cue Jim Gaffigan joke]. This doesn't strike anyone as a tad redundant? I understand that  preventative measures must be taken in order to avoid leaks and actually  surprise the fans. This idea of "winning the show" hasn't gotten old  yet?
Prediction: This  year's E3 expo will have several demos requiring you, the gamer, to move  around in front of a camera. Be sure to listen to the PR spokesperson,  they are there to encourage you and to make sure you don't unknowingly  crash the build the team rushed in order to meet the expo deadline. I  also predict presidents and game producers selling us on a generation we  are actively participating in. There will be foot-in-mouth moments,  there will be more Ravi Drums and if we are lucky we may hear a "Ridge  Racer!" quotable.
I wasn't always like this -- not all the way at  least. When my insider tipped me off to a Slim  360, HD Wii and Rez 2  being announced at this year's E3, I thought, "Wow, shouldn't I be  chomping at the bit to spread this news about?" There lied the problem  for me. I didn't care. Well in terms of this news being juiced out of a  million dollar light show that is E3. Had this been a press release one  week, something a bit more subdued, that is when I get excited for these  'big announcements'. I guess I'm officially a spoiled sport. Trust me,  there are plenty of big announcements that will be had at this year's  E3, don't let those little nuggets earlier detract from what I'm sure  will be an auspicious show.
I'm glad that E3 has returned to -- or is trying  to -- return to its former glory. I like reading the enthusiastic posts  about why 'Announcement X' is going to change the way we see gaming ...  in the future. I would have loved to have been surprised by Marvel  vs. Capcom 3 and Mortal  Kombat at  this year's expo, but they were purposely leaked prior to the  festivities. Hopefully, I've primed myself to be surprised and wrong  about everything I've written here, but I really don't see my attitude  changing.
Prediction: We will see Microsoft and Sony  continue to ape the Wii's success with  motion controlled gimmicks. We will see the Nintendo Wii take the  plunge into HD and hopefully, in doing so, spur sales again for their dust collecting  console. The handheld market will always remain a mystery to me.  Handheld consoles like: iPhone, DS and PSP strike me as either a viable  platform for people who can't afford to the ridiculously expensive  consoles of this generation, but still want to play creative games.  Otherwise handheld consoles represent a kind of gaming community  regression. The gamer becomes further detached from society and more in  tuned with digital downloads and light showers every three to four  days.  
To each his/her own, but lets take a look at these  announcements as if they weren't attached to this expo. Are they  interesting? Would this be a story or news item you would typically skip  over had it not been masqueraded in a storm of hot tips juggled by  Cirque Du Soleil? Here's hoping  this year's E3 isn't what I've painted it to be. 
 E3 2010,
E3 2010,   e3  in
e3  in   Advergaming,
Advergaming,   Criticism,
Criticism,   Entertainment,
Entertainment,   Gaming
Gaming  


Reader Comments (2)
You are incredibly accurate with your prediction. That would be vaguely terrifying if it's not what we all expected. There were a few happy surprises but overall, let's just say I wasn't hitting the F5 button for three full on days.
Love handheld, though. They indeed act as a good media for the ones who can't afford expensive ones, but more than that, they are the consoles with low enough development cost that I've seen more innovation in handheld than any of the TV consoles. Immersion wise though, handheld isn't quite there.
This is very true, the things being done on handheld are seldom echoed on consoles because it is a different kind of experience. The problem I have with handhelds is that there so many developers treating them as home consoles. Most of the games don't seem to say, "This is an experience you can ONLY have on handheld."